Publisher description
The simple way to talk to your customers Marketing is full of jargon. And marketing agencies are full of people fluent in jargon. But the truth is, successful marketing is a mixture of common sense and careful research. Our Highly Effective Marketing Plan (HEMP) software - which is based on the best-selling book by Peter Knight - will help you to develop and implement a marketing plan that works for your business. HEMP will help you to: * Accurately identify your customers * Establish your point of difference in the market * Build an achievable marketing plan * Co-ordinate your marketing activity * Make your marketing budget work harder
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